AXA-dent - timestamp

Disclosed: 20th (email) & 21st (Glasgow) January 2025


I'm good, I'm having an AXA-dent

Also works in plural; "we're good, we're having an AXA-dent". And obviously will work in other areas including car/van insurance, home insurance, etc.

Creative example 1 - Business insurance

Cut to a male plumber in overalls who's in a commercial kitchen with a wrench, but up to his nose in water. He speaks in an underwater voice and bubbles come out of his mouth [also subtitled] "I'm good. I'm having an AXA-dent."

Creative example 2 - Car insurance

Two women with their eye popping as the small car they're in rockets up the lowered slope of an empty car transporter. Cut to inside shot from the back seat. The action slows to a stop as the car launches from the top of the transporter. The driver turns around and says "We're good. We're having an AXA-dent."